Most of us have a sales horror story or two…
Like buying a ‘mint’ used car that later turns out to be a write-off.
Or being upsold on an ‘extended warranty’ that’s as useful as the paper it’s printed on.
As a sales trainer who loves my job, it saddens me to admit there are a lot of cheeky gits (and git-esses!) in sales…
BUT…
If you have a great product or service that gives people practical help, or brings them joy – there’s nothing sleazy about wanting to be paid well.
So if you’re a creative entrepreneur who loves your business but HATES pushy ‘sales’ tactics like:
Fake scarcity with made up time limits
Manipulated prices and spoofed ‘discounts’
Emotional manipulation and shaming
And all the other shady sales stuff that makes people cringe…
Then this book is for you.
It’s packed full of the most effective training on how to sell your product or service with integrity, honestly…
Oh and did I mention, very profitably?
This book is designed to show you how I’ve sold millions in products and services for the multinational companies I’ve worked with…
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